Omni-channel retailing: propositions, examples and solutions
نویسندگان
چکیده
منابع مشابه
Omni-Channel Retail Information Systems
Information systems in the context of retailing are, though often overlooked as such, some of the most complex systems in the corporate information landscape – this solely on the basis of their geographical and probably also cultural span across nations, traditions, fiscal systems and workforce regimes (Joshi, 2009; Tambo, 2011). When retail information systems are expanded into being able to c...
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ژورنال
عنوان ژورنال: The International Review of Retail, Distribution and Consumer Research
سال: 2018
ISSN: 0959-3969,1466-4402
DOI: 10.1080/09593969.2018.1445657